AICEMediaStudies

Creative Critical Reflection: Music Video  1.   How does your product use or challenge conventions AND how does it represent social groups or issues?  My music video challenged quite a few conventions. For one, rap videos in the 90s tended to contain many people, which my video did not. Posses, cliques, and gangs were popular in the 90s; it was seen as cool at the time to have many of your supporters around you during a video, and many people present in the video in general. However, in my music video, the only people in it were myself and my one other actor.  Furthermore, my video was shot in one take. Typically, music videos that were shot in the 90s tended to have many cuts or transitions and used a large variety of camera angles and shots. Rap in the 90s  was more lyrical than it was today, and therefore there was more to be told in a short period of time. These cuts were used to keep a fast pace that could follow the story being told in the song. In my...

My Music Video The music video came out just as I'd thought it would. The black and white effect really set the tone of the music video very well. There are many positive takeaways that I get from watching my music video, however, now that it is a finished product, I see many things that I could've done that would've made my video that much better. Looking back, I should've committed to an empty street, rather than shooting on the track at Joseph C. Carter park. While the track does not take away much from the tone of the video, an empty street or sidewalk would've fit the video's theme better. I would've put down the camera shakiness as a negative, but luckily, I was able to eliminate that issue in post. Another issue I noticed is that my lip syncing could have been better. I settled for what I had because I thought my lips syncing was good enough, but I could have emphasized certain words more and pronounced each syllable more vividly. It would have benefi...

  Editing Blog: Music Video  The second portion of my video editing process consisted of playing with key framing, superimposition, and adding in video effects, as well as transitions. The first portion of my editing process was simply to get the duration of the video down to the proper length and syncing up the music with the video. This was merely a base for me to begin the real creative work.  The first thing I did in this editing process was add a Black & White video effect onto my footage. I took inspiration for this from the official Brenda's Got a Baby music video. The black and white footage really sets the mood of the video and fits the theme of the song very well. I used the default version of this effect as the 25%, 50%, and other options did not work as well.   After this, I created artificial camera movements using Sony Vegas Pro key framing, which can be seen in the beginning of my music video. I focused in on each speaker when they recited the...

  Editing Recap Blog: Music Video  I used Sony Vegas Pro 14 to edit my music video this time around. This is the video editing program that I am used to, most comfortable with, and have the most experience editing with. The editing process with my music video began with me selecting the best footage to begin working on. The footage I chose was clearly the most superior out of the footage that I had, and I placed it into Sony Vegas to begin editing.  The very first thing I did was remove the audio from the recording and insert the music (Brenda's Got a Baby - Tupac Shakur) to replace it. I then had to sync the song with the footage so that my lips synced up with the lyrics. Thankfully, there was no need for speeding up, or slowing down the footage. While filming, I had the song playing from the exact spot where I knew the video would begin, so I could recite the lyrics with the same cadence and rhythm as the artist. Once I had this done, I linked the audio and video togeth...