AICEMediaStudies

  First Scene In the opening scene I will jog past the camera heading towards a platform. At the start of the scene I will not be in view and at the end of the scene I will be jogging away from the camera. Second Scene The second scene picks up where the first one left off. The beginning of the scene will consist of me jogging briefly to arrive at the platform. I will then sit down at the platform, facing the camera, but not looking directly at it. I am supposed to be worn out in this scene from all the running I've been doing, so I must make sure to emphasize that. Third Scene The third scene will introduce the Smartwater bottle. I will look and notice something to my left. As I look to my left, the camera will pan to the left revealing the whole setting and the Smartwater bottle. Once I notice the bottle fully, I will have a kind of surprised reaction to it, implying that it was not previously there.  Fourth Scene The fourth scene will zoom in on the Smartwater bottle to truly sh

Props: The only prop I intend to use is a bottle of Glaceau Smartwater.  Costumes: In this commercial, I will be the only actor and I will be wearing fitness clothing. This fitness clothing has to do with the context of the commercial that I have planned. The clothing will include an unmarked t-shirt, unmarked shorts, and running shoes. I may also wear a mask due to the fact that I am filming outdoors during Covid-19 quarantine.  Schedule:  10/21/2020 - I will research conventions and common elements that are accustom to bottled water commercials and Smartwater commercials specifically.  10/22/2020 - I will establish props, costumes, and my location for my commercial as well as create a backup plan incase of emergency.  10/23/2020 - I will obtain any materials that I do not have in my possession, including said props or costumes, for my commercial. 10/26/2020 - I will complete the storyboard for my 30 second commercial.  10/27/ 2020 - I will record the necessary shots for my commercial

I have chosen to do a Glaceau Smartwater commercial for this project. Smartwater is a brand of bottled water owned by the Coco-Cola company. Smartwater commercials vary, but typically Smartwater is the solution to a problem or a necessity in a particular situation. Being a bottled water brand, their commercials can be a more broad due to the product not being associated with anything vey specific.  - There is no highly common type of costume found in Smartwater commercials, typically the actors' attire changes depending on the scene. If there is sporting event, the actors may wear sporting attire, but if the scene is more casual the actors dress accordingly.  - Props include anything that is a part of the scene, but a Smartwater bottle is always involved in the commercial somehow. The Smartwater bottle is usually the only major prop within the scene as not to diverge attention away from the product.  - The appearance of the actors can vary, but they are always in an upbeat mood onc